// Case study · Operations + Revenue Systems
LuxeShutters
From five different agencies to one team. The owner's pricing math, finally documented. After-hours calls went from voicemail to booked, 71% of the time, starting week one.
20min
down from 3-day quote turn
71%
after-hours calls captured
~12d
first system live
Ship time
~12 days first system live
// Problem
14-hour lead response time. The owner ran the pricing math in his head every quote. 41 products with 170 different add-ons. Five different vendors who never talked to each other (CRM agency, ads agency, web freelancer, voice consultant, automations freelancer). After 6pm, 60% of leads went cold by morning.
// Constraint
No documented price book existed at engagement start. The owner knew the math. Nobody else did. Pricing accuracy could not regress. Voice agent had to handle Australian English + technical product questions.
// Build
Pricing engine that documents every product and every add-on so anyone can build a quote. 10 workflows connecting the quote → sale → invoice → install chain. Voice agent that speaks Australian English and handles technical product questions. New site, hosted globally. CRM cleanup with 13 sales stages. Replaced 4 of the 5 vendors.
// Proof
Quote turnaround: 3 days → 20 minutes. Lead response: 14h → 4 min. Conversion: 8% → 19%. After-hours capture: 0% → 71%. 5 vendors → 1 team. 6+ months continuous retainer.
“We stopped paying five different people who never talked to each other. The thing that surprised us was that it was cheaper, not just faster. The pricing engine alone gave us back 14 hours a week.”
— Chris Laurie · Owner, LuxeShutters
// Source-handover
Source code in LuxeShutters's repo. Run by their team. We stay on retainer for what they do not want to staff.
30 minutes. We listen. You leave with a written assessment.
Whether you hire us or not. A clear written plan, a real timeline, and the names of the exact systems we would build for you.
Book a 30-min Call